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  1. There is no unified methodology to evaluate a business.
    You will never have a complete picture (need to make many assumptions). You will also more likely bias/weigh your evaluation upon information you do have (and neglect information you do not have).
  2. You can apply business canvas to different cases and situations
    From startups to corporates. From entrepreneurial ideas (new  product features or services line) to corporate initiatives (teambuilding, rebranding, HR strategy).
  3. Every tool is as good as the people using it.
    Explained here:
  4. 20 words rule
    If you can’t explain features and benefits of a new product/initiative in 20 words (yes 20!), do not even bother with the business canvas. Drop it!